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Kieran Lal's blog entry led me to find this article which summarizes some interesting survey results:

A 2002 Stanford University study on Web credibility, which included a special look at the financial services industry, reveals that consumers place more emphasis on “design look” and “information design” than on “content evaluation.” This is the opposite of what those working in the industry think. Further, the study went on to reveal that “design look” received the most comments from consumers in all categories as a sign of Web credibility—46.1%, almost twice as many mentions as the next category. Visual design is every bit as important as usability, findability, and accessibility. It is perhaps even more critical in swaying the perception of today’s more Web-savvy site visitors.