Reading, and listening to, some marketing literature is sometimes like reading software licenses and agreements. We often go away shaking our head, wondering what was really being said...are we stupid or incapacitated in some way we weren't formerly aware of?
In Search of Stupidity, by Merrill R. Chapman, is a refreshing read to restore confidence, that it isn't us. Much of what we read now days really doesn't make sense. SAMs and ITAMs can benefit from this information.
Ben Rothke, Slashdot.org"In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters is a most valuable book and is a wonderful read for anyone in the software industry. For those in sales and marketing, it is clearly required reading, and in fact, should be reread periodically. While In Search of Excellence turned out to be a fraud, In Search of Stupidity is genuine, and no names have been changed to protect the guilty."
