Blogging is on the rise. Here's another article Corporations Entering World of Blogs by Nicole Ziegler Dizon, an Associated Press Writer. This seems to cut to the heart of the matter:
"At the end of the day, the job of any good leader at any corporation is to communicate," Schwartz said. "The hallmark of companies that will find blogs useful is the company that cares about its perception ... and the integrity of its relationship with its customers."
